What if your next client, referral, or business opportunity is already in your world?
In this episode of the Why Not Today? Podcast, Leslie Kane shares one of the most important lessons she has learned in more than 30 years of business: strong businesses are built through strong relationships.
Reflecting on the 25th anniversary of September 11, Leslie shares what it was like to be a relatively new full-time business owner during such an uncertain time. Selling suddenly felt insignificant, so instead of calling customers to ask them to buy something, she simply called to check on them.
Years later, during COVID, that same lesson came back. Circumstances changed, business had to pivot, but relationships remained at the center.
Today, it is easy to become so focused on finding new leads and new clients that we overlook the people already in our world. A handwritten note, remembering a birthday, knowing someone’s name, checking in during an important life event, sending a referral, or adding a thoughtful personal touch can make someone feel valued and remembered.
In This Episode, You’ll Hear:
- Why building client relationships can be just as important as finding new leads
- What September 11 and COVID taught Leslie about relationships in business
- Simple ways to make your clients feel remembered and appreciated
- Why staying connected without always asking for a sale builds know, like, and trust
- How thoughtful follow-up can lead to repeat business, referrals, and new opportunities
- Why the people already in your network may be one of your greatest business assets
Your Why Not Today? Action Step
Think about the clients, past clients, prospects, referral partners, and other people already in your world. Who could you reach out to today simply because you are thinking about them? Send the text. Write the note. Remember the birthday. Make the referral. Check in.
You don’t always need a sales pitch. Sometimes you simply need to show people that they matter.
If this episode encouraged you, please subscribe, leave a review, and share it with another entrepreneur who needs permission to take a break. For more encouragement, practical business strategies, and information about upcoming workshops and the Why Not Today? Inner Circle, visit WhyNotTodayMovement.com and join our Consistent Clients Facebook community.
Remember, you don’t have to have everything figured out. You just have to take the next best step and ask yourself…Why Not Today?
Explore the Why Not Today? Movement: www.whynottodaymovement.com
Connect with Leslie at leslie@whynottodaymovement.com
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