What makes a business unforgettable?
It is not always the best product, the fanciest marketing, or the biggest social media following. More often, it is how people feel when they interact with you.
In this episode of the Why Not Today? Podcast, Leslie Kane shares one of the most powerful lessons she learned from Mary Kay Ash:
“Imagine every person has a sign around their neck that says, ‘Make me feel special.’”
Leslie connects this timeless principle to modern business, customer experience, networking, social media, leadership, and the powerful stories from the book Unreasonable Hospitality by Will Guidara.
In a world filled with automation, AI, digital overload, and transactional marketing, genuine human connection has become a competitive advantage. People are craving recognition, thoughtfulness, connection, and care more than ever before.
Through personal stories and practical examples, Leslie explores how the smallest intentional actions can create loyalty, referrals, trust, and unforgettable experiences.
In This Episode, You’ll Learn:
• Why emotional connection matters more than ever in business
• How thoughtful experiences create word of mouth marketing
• What businesses can learn from Unreasonable Hospitality
• Why small gestures often leave the biggest impression
• How to create “surprise and delight” moments for customers and clients
• Ways to make social media interactions feel more human
• How to build stronger relationships through intentional follow up and recognition
• Why listening carefully helps you discover opportunities to serve people better
Leslie shares several memorable stories from Unreasonable Hospitality, including:
• The famous New York hot dog story
• Kids experiencing snow for the first time
• Tiffany champagne flutes gifted to newly engaged couples
• Examples of businesses removing stress and creating unforgettable moments
She also shares personal stories from her own experiences in Mary Kay, networking, customer service, events, podcasting, and community building.
“People may forget your sales pitch, but they rarely forget how you made them feel.”
The businesses people remember most are often the ones that make people feel seen, valued, welcomed, and appreciated.
Ask yourself:
How can I make one person feel special today?
Sometimes the smallest thoughtful action creates the biggest impact.
